Meet the Randall Reed Family
Randall, Sherry, and their daughter, Shelby Reed are the owners of Randall Reed’s Planet Ford 635 in Garland, Texas. Mr. Reed is the CEO and founder of the World Class Automotive Group and Reed Family Enterprises. The family is proud to own one of the largest, privately held, award-winning dealer groups in the country with locations in greater Houston, Garland, Dallas, and Huntsville, Texas.
Automotive
For over 30 years, Mr. Reed has been recognized as one of the Top-100 Mega Dealers in the United States by Wards Dealer Business. Mr. Reed, along with his wife, Sherry, has built a highly successful, Texas-based automotive dealership group on the foundation of managing from the ground up with over 35 years of automotive experience. He began as a diesel engine mechanic in the late 70s and progressed through sales, finance, and management. Mr. Reed leveraged his hands-on training, along with his many incredible business partners, into creating today’s award-winning sales organization.
Historic Ford First
Mr. Reed has conquered a historic Ford first. He is the first independent dealer to win the highly coveted Triple Crown at every World Class Automotive dealership in the same year (2017). In addition, in 2018, Randall Reed became the seventh dealer inducted into the Ford Dealer Hall of Fame.
Award-Winning Dealerships
Planet Ford 635 at 3601 S. Shiloh (off Garland Road & 635) is the proud recipient of many top honors including the highly coveted Triple Crown award, which is only given to the elite dealers in the nation. In order to be recognized, a dealership must receive all of Ford’s top awards, which include: the President’s Award for customer service; the Ford One Hundred Club, an honor based on vehicle sales; and the Ford Customer Service Premiere Club. Mr. Reed owns and operates the No. 1 selling Ford dealership in the Greater-Houston area holding that prestigious title for over 20 years. The group is also the recipient of more than 30 top honor sales and service awards over 30 years.
Autotainment (au-to-tain-ment)
The Reeds and their partners have transformed the automotive experience with their concept for “autotainment.” They have evolved the traditional automotive purchasing process of goods and services into a distinctive experience-centered environment, revolutionizing the sales and service process for the new millennium.
Along with famed designer F. Michael Graves, Mr. Reed created one of the most unique automotive sales and service experience themed dealership, eliminating the negative connotation of “us against them” when purchasing or servicing a vehicle. Many processes and environmental zones were eliminated. Other areas were enhanced to substantially improve the overall experience many customers reported not liking, such as lack of parking to things they wanted like play areas and restaurant quality refreshments. The group hired the top specialists in the world to design and build their very distinct and successful autotainment mall dealerships.
Giving Back to the Community
The Reeds believe it’s crucial to give back to the communities in which they work and live. In addition to the World Class Automotive Operation charitable endowment, which has made many considerable donations to multiple organizations; each of the Reed’s dealerships also work with local and national charities.
Prestige Ford in Garland, Texas sponsors and participates in local events, school fundraisers, and supports a variety of charities for children and families. Our dealership provides scholarship funds for students, sports clubs, and educational sponsorships. We Drive 4 Our Schools annually to help raise thousands. Plus, Prestige Ford is committed to supporting charitable events that help our community, from Veteran and First-Responder charities to health-driven fundraisers.
In addition, our Dallas-area dealership is a member and partners with the Garland Chamber of Commerce, The Shriners, and other community organizations.
Each location sponsors and participates in local events, various school fundraisers and supports a variety of programs for children and families. “When we all give a little, we can help a lot for both the future of our kids and our community,” said Mr. Reed.
Keys to Success
Mr. Reed has a simple equation for success: hard work, honesty, and treating people fairly. Every day, the family-owned business works hard to instill solid philosophies, beliefs, and morals throughout all facets of its operations.
Working at the young age of 12, Mr. Reed built a foundation for his strong work ethic and appreciation for every hard-earned dollar. Working his way up through the automotive ranks from mechanic to dealer, gave him a unique advantage in the business. “The diversity of my experiences have allowed me to have a real understanding of every facet of our business and how to create a better customer experience,” said Mr. Reed. “At the end of the day, that’s what it is about — how well we help our customers.”
Gratitude
Ultimately, Mr. and Mrs. Reed attribute all of their success to all of the loyal consumers. “There are thousands of customers to whom Sherry and I owe everything in business,” he said. “God has blessed us. We’ve been married and successful in business for well over 30 years, have three wonderful children, and get to work with amazing people every day. I am very thankful.”
To experience the award-winning service, savings and selection, visit Randall Reed’s Planet Ford 635at 3601 S. Shiloh (at Garland Road and 635) at Garland, TX. Shop online at www.PlanetFord635.com