Randall Reed’s Prestige Ford is happy to announce that our dealership has been recognized for our commitment to exceeding customer expectations for the second consecutive year. Prestige Ford is one of three Randall Reed dealerships that have been certified in the 2019 J.D. Power Dealer of Excellence Program.SM This certification recognizes a select number of automotive dealerships throughout the United States that provide exceptional customer service.
“We are very proud to have this honor at all of these locations for two consecutive years,” said Randall Reed, founder and owner of World Class Automotive Group. “This certification sets us apart, especially coming from such an authority as J.D. Power.”
“We have an amazing team that makes this recognition possible,” said Justin Wright, Operating Partner/General Manager of Prestige Ford. “We have not only earned the J.D. Powers Dealer of Excellence honor, but seven consecutive Ford President’s Award, and six total Ford Triple Crowns. That is due to a hard-working team that cares about our customers and their total satisfaction. When we say we treat you like family, we stand behind that in all that we do.”
For over 50 years, J.D. Power has conducted extensive research to represent the ‘Voice of the Customer.’ J.D. Power researchers translate survey responses from consumers and businesses in addition to studying reports to identify leading retailers that will go the extra mile.
J.D. Power states that buying a vehicle is a significant financial transaction and can be stressful due to the vast amount of information to digest. The Dealer of Excellence Program helps auto buyers locate an exceptional dealership where they can confidently purchase a vehicle. The J.D. Power brand can also assist certified dealers as they may promote their dealership’s commitment to providing an excellent customer experience.
“The Dealer of Excellence is an exclusive program,” said Mr. Reed. “Only the exception can qualify to be certified.” Those that do must pass a three-step process:
- As the first qualification criterion, J.D. Power limits the percentage of eligible dealerships by nameplate based on each brand’s performance in the most recent J.D. Power U.S. Sales Satisfaction Index (SSI) Study.SM Thus, proportionally more dealerships from top-performing brands can become a J.D. Power Dealer of Excellence.
- Second, dealerships must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in the SSI Study.
- Finally, qualifying dealers must pass an audit to show they meet or exceed J.D. Power sales best practices. Those best practices include, but are not limited to listing vehicle inventory and pricing on the dealership website, negotiating in an efficient and transparent manner, offering a fair trade-in value, and presenting a clear and easy-to-understand menu of finance and insurance products.
When you’re ready to receive award winning service, come see us at Randall Reed’s Prestige Ford located at 3601 S Shiloh Rd, Garland, TX 75041 (serving greater Dallas, Rockwall, Plano, Rowlett, Mesquite). Come experience service like it’s meant to be with our excellent Prestige Ford staff.
Certification Based on J.D. Power U.S. Sales Satisfaction Index Study and Dealership Best Practices. Learn more at JDPower.com.