Built Ford Proud print ad
Built Ford Tough hasn’t changed gears, but in this edition of big Prestige Ford news, you’ll see how Ford has EcoBoosted its powerful message with a new Built Ford Proud campaign.
If you tuned into NCAA college football this past weekend (we know we did), you’ve already had a look into how Ford Motor Company is highlighting its passion, commitment and innovation in crafting vehicles for over 115 years.
Built Ford Proud
At the heart of the ads… pride. The commercials, featuring acclaimed actor Bryan Cranston, are infused with Ford’s award-winning line up, a voice of confidence, a touch of swagger, as well as the American automakers advanced technology and ambitions to lead the smart vehicles for a smart world.
“Every Ford employee I know comes to work each day proud to drive a Ford vehicle and to build great products, services and experiences for our customers,” said Joy Falotico, Ford group vice president and chief marketing officer. “That’s at the heart of this campaign.”
This new ad campaign ushers in Ford’s beautiful new lineup of vehicles rolling into the hot-selling SUV and truck segments. The Ford lineup includes: the returning Ford Ranger pickup, which begins production this month at Ford’s Michigan Assembly Plant. On sale next year will be the new Escape and Explorer.
The straight-talking spots emphasize Ford’s unique family heritage, manufacturing excellence and history of innovation.
Expanding a Winning Portfolio
Built Ford Proud print ad
Ford’s new lineup of vehicles will are also going to include more hybrid models, addition electric vehicle options and all will be available with Ford’s Co-Pilot360. It is said to be the most advanced suite of standard driver-assist technology.
In addition to Ranger, Escape and Explorer, the automaker is to be launching in 2019 the new Mustang GT500, a new F-Series Super Duty as well as a new Transit full-size van. Last but not least, in 2010, an all-new fully electric performance utility vehicle is to be rolling into Ford showrooms.
Increasing the Ford Customer Experience
Built Ford Proud print ad
The pride that Ford takes in their vehicles is also being amped up in their customer care. The company has new actions target at making vehicle ownership more enjoyable and hassle-free. In addition they are putting an increased emphasis on customer loyalty with a new rewards program — similar to those offered by airlines and financial services companies.
The program is said to be called FordPass Rewards. It will be available through consumers’ FordPass app and is set to be launched in early 2019.
Watch for more details on vehicles, technology and the rewards program in future Prestige Ford news. Looking to get into a future Ford? Come see one of our experts, located off 635 and Shiloh.
Built Ford Proud.