Randall Reed’s Prestige Ford team love this news from Ford Motor Company. Not only is there a new Ford Service campaign launching, it has a pretty cool star at the center of “The Specialists at Ford.”
The campaign represents an elite crew of Ford Technicians led by their commander. This team of technicians known as “The Specialists” embody the dedication, training, diagnostic tools and Motorcraft parts that make servicing at your Ford Dealership the right decision.
Commanding “The Specialists” is big-screen action icon, producer and business entrepreneur, Dwayne Johnson. In addition to Mr. Johnson’s on-screen presence and producing successes, he is a long-time Ford owner. He currently owns three Ford vehicles—his favorite being the F-150. His genuine appreciation of the Ford Motor Company brand makes the alignment of Ford Service and Dwayne Johnson a great partnership.
Our Ford Service Department at Prestige Ford in Garland (serving Dallas, Richardson, Rockwall, Mesquite & Plano) is extremely excited about Ford’s new collaborative and on-going partnership with Dwayne Johnson. Combining Ford’s trusted reputation with the star’s tough, get-it-done attitude will reinforce Ford’s commitment to their Ford owners and dealers.
Mr. Johnson is passionate and committed to serving and helping others in the community. Service to his community, his fans, and the people who need it most is one of the keystones to his success in life. This passion and commitment is echoed by the Ford Dealerships as they serve others in their communities through donations to charities, sponsoring local sports teams and much more-but ultimately servicing our Ford owner’s vehicles with their expert care.
Starting on October 12, 2015, this multi-year deal will be seen and heard on TV, Radio, Digital and
Social—with a continuous stream of new content being developed featuring Dwayne Johnson and “The Specialists” to keep the campaign fresh and exciting.
So look for Dwayne Johnson’s newest role starting on October 12th. Look for great Ford service at www.PrestigeGarland.com!